Of course there is more to being a good location scout than knowing where things are.
When the phone rings, undoubtedly the clock is ticking. The client has already been shopping online or asking around for suggestions – from other photographers or from someone in production: who's smart, who's honest, who gets it right?
Even with a good referral, if you haven't been 'there' – where you or the agency think the layout or the boards would best be shot – you just don't know: What is 'Marlboro Country'? What is 'you know, that Route 66 look'? 'Where can I find a field of sunflowers, an alpine meadow AND a classic small town – or two – within an hour of an airport I won't have to charter a plane to get to?'
When that call comes in and you are presented with a layout, invariably it is one of many headaches the producer needs to know will be finessed. One had best be able to sell them options and know that you are at least in the ballpark. We can provide some of our answers by way of coffee table picture books or a quick, thoughtful picture search in Flickr or Picassa but there is no substitute for knowing by having seen it for yourself.
I didn't grow up at the beach and I wasn't raised in a city with world renowned museums, living that 60's California dream or losing myself in some other travelers' worlds hung on walls. I grew up in the heartlands, the Midwest, home of The Road Trip. So each summer when I drive east to visit my tribe back in Wisconsin it's time for me to pull out a Rand McNally and search for the 'new'.
Now how much fun is that?! |